A Movie About Product Placement That Gets Its Funding From Product Placement

It's a tongue-in-cheek movie by Morgan Spurlock (of "Supersize Me" fame) about product placement.

But like an onion, or a Russian doll, it has layers and layers beneath that.

* A layer about brands, and how inescapable they are today.

* A layer about the non-reality caused by living in a marketing society.

* But perhaps most strikingly, a layer about how everyone and everything is suddenly up for sale - even a documentary maker who is chiding the deceptive practice that is funding his work.

Check out the trailer:



Here is a link to DC showtimes this weekend. If you see it, I'd be interested to know what you think.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.