My Blood, Sweat and Tears - Your 5 Social Media Do's and Dont's

After a day spent cleaning up my social media streams, a few lessons learned:

1. Do keep it short and sweet, unless you really have more to say. Word count and follower numbers are not correlated.

2. Don't let an account lie fallow. If you're not posting or getting traffic, delete it.

3. Do focus on what you're good at. I like telling stories, giving advice and commenting. Video, audio and online community gardening, not so much.

4. Do leverage your content across multiple streams. I like Posterous a lot for this.

5. Don't be afraid to try. Social media is for pioneers. Sometimes we chase fool's gold, but that's OK. Other times we discover voice tweeting. (Try Voice to Tweet for Droid and Dragon for iPhone, both free.)

Most importantly - have fun and good luck!


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.