The #1 personal branding secret you can learn from the Kardashian crew

When it comes to branding it pays to learn from everyone, not to focus on the elite. And I have learned a boatload from this family. Over just the past few episodes I was riveted to the screen as I saw:

  • Kourtney in the back of an ambulance, after passing out from over-dieting
  • Khloe admit feeling leaned-on and used by the rest of the family
  • Scott and Kourtney fight over who would watch Mason - she wanted to go to the gym, he was dressed for a business meeting
  • The mother cry as she told husband Bruce Jenner how he is the family rock
  • Kourtney call Khloe a "crazy b****"

...and so, so very much more.

The Kardashians are natural, absolute masters of personal branding because they understand one thing well: how to turn their flaws into assets. Where most people try to capitalize on their strengths and play down weakness, they do the complete opposite.

To do this requires both savvy - knowing what to say and what not to - and nerves of steel. Plus an absolute lack of shame.

Not everyone can be a Kardashian. But we can all copy their secret to success.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.