Some useful brand resources for 2011

It's important to stay on top of things. I enjoy reading these blogs and I'm pretty busy. I consistently read these 2 and find them worth the time.

I do subscribe to a lot of other stuff in Google Reader and click through it pretty quickly - alerts on branding, major brand blogs, etc. - to make sure I know what is happening. I also read what's happening on Twitter.

See what you think --

1. Dan Schawbel's personal branding blog

This blog regularly features articles by guest columnists and news about new brand-related developments. All useful to your personal brand and to understanding branding in general.

2. Penelope Trunk

Penelope Trunk is simply the best writer out there, period. She goes to the edge. From a branding and marketing perspective she has an uncanny ability to let you into her world while still keeping you at the necessary distance. Brilliant strategy and brilliant writing. Scary at times, but brilliant.

Another great resource is LinkedIn, which has a variety of brand-related discussion groups.

I keep a list of bookmarks at my blog too:

If you have a resource to suggest, please comment.

Have a great day!


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.