Brand Excellence: 1 Rule, 5 Ways, 100 Words

#1 – Do the right thing, over and over again

#2 – Be transparent, always

#3 – Always deliver the same product, service or experience

#4 – Consistently respond to feedback quickly and thoroughly

#5 – Relentlessly evolve to meet customers' wants and needs even better


What do these things have in common? CONSISTENCY. With it you may be mediocre and survive. Without it you will be dead – no matter what.


In a world where people can't rely on each other, they turn to their brands for support. If you want their money, you better be there.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.