#1 – Do the right thing, over and over again
#2 – Be transparent, always
#3 – Always deliver the same product, service or experience
#4 – Consistently respond to feedback quickly and thoroughly
#5 – Relentlessly evolve to meet customers' wants and needs even better
What do these things have in common? CONSISTENCY. With it you may be mediocre and survive. Without it you will be dead – no matter what.
In a world where people can't rely on each other, they turn to their brands for support. If you want their money, you better be there.