5 Personal Branding Mistakes You're Probably Ignoring

And now it's time for Family Feud:

1. Scuffed up shoes

2. Boring bag or briefcase (or a Jansport backpack!!!)

3. Puffy coat

4. Overdone, not-done, or chipped-up nails

5. Eye mishaps and messups (shmeary makeup at 3 p.m., overgrown brows, etc.)

Now you don't need an excuse to fix yourself up - it's an investment in your brand.

Get thee to the mall!


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.