The Perverse Psychology of Selling At An Airport
I walk in and see an enormous array of shops, storefronts and
eateries. I want to stop at all of them. Especially the one that says
"20 Minute Teeth Whitening Here." And Brookstone – they're flying
gadgets in the aisle over there. And the others ones too.
The problem is, I'm whirring past them fast trying to make sure that I
get through the TSA on time to get to the gate.
And when I get through the TSA line, what do I see?
And a couple of other no-name stores. (Let's not forget Hudson News,
boy is that exciting!)
There must be some regulation preventing the good stores from living
behind the TSA line.
When I get to the gate, G-d help me, all I see is a Quizno's, a
Pizza-Hut Express, and some other no-name place selling Budweiser.
What happened to the fun places? What happened to the Disneyland of
brands that existed seemingly so long ago?
If retailers want to make money at the airport, they should locate
their stores inside the area where the gates are if possible. That's
where you really have a captive audience, eager to do something with
their time besides juicing up their devices.