Brand opportunity: Kill the puffy coats!

Ever noticed that women hate puffy coats, regardless of their age?

This winter I have heard from several women that they would rather look good than be warm. Literally I have heard, "I will not wear puffy coats because they make me look fat!"

I have also heard the opposite - "I wear puffy coats and I don't give a **** whether they make me look fat."

Either way though, the worry about fatness is always there.

Even though the coat makes no difference, truthfully.

Nevertheless - there is a real opportunity for someone to come in and generate buzz around affordable, stylish, super-warm coats that are NOT PUFFY.

Good luck!

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Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.