How to Really Measure Brand Equity: Brand Amplitude White Paper (May 2010)

Brand Amplitude offers a well-thought out and punchily (is that a word?) visual white paper on brand equity.

Key point: Measure the actual contribution of loyal users to the bottom line. 

Excellent.

http://www.brandamplitude.com/whitepapers/Measuring_Brand_Equity.pdf

Posted via email from Think Brand First

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Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.