Opinions about branding by Dr. Dannielle Blumenthal

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Thursday, November 4, 2010

How to Really Measure Brand Equity: Brand Amplitude White Paper (May 2010)

Brand Amplitude offers a well-thought out and punchily (is that a word?) visual white paper on brand equity.

Key point: Measure the actual contribution of loyal users to the bottom line. 

Excellent.

http://www.brandamplitude.com/whitepapers/Measuring_Brand_Equity.pdf

Posted via email from Think Brand First