Posts

At 240 Calories A Bottle, Coca-Cola Gets It

127 Hours of Product Placement

Swiffer, Pine-Sol, and the Brilliant Exploitation of Women’s Fantasies About Housework

On “National Opt-Out Day,” Healing the TSA’s Relationship With The Public

Branding: Undrinking the Kool-Aid

MSG or Aspartame: What Brand Ingredient Will You Thank for Your Thanksgiving "Pigout"?

Crazy for QR, Mastercard Risks Alienating Its Audience

Cheapening the Harvard Brand – Can Anybody Say “Moo?”

Decision Filters: A Brand Strategy for You and Your Organization

Brand Break: 15+ Stress-Busters That May Save Your Life

Branding, Social Media and How to Avoid a Communication Crisis

A $500 million movie idea - based on a brand lesson from RED vs. Unstoppable

5 Trends Driving Branding In The Age of Post-Capitalism (a.k.a. "Why It's Time to Take the Marketing Out of Branding")

Kelly Cutrone on The Dr. Phil show: A Brand Is Born

Don’t Be Boring – Madonna and the #1 Rule of Personal Branding

Self-branding around the world: Facehunter

10 Reasons Why Branding Unites Americans More Than Anything

Have you seen these running shoes with toes from Vibram?

Empty half-and-half = unforgivable offense

“Healthy Decadence”—How Subway Can Challenge McDonald’s & Win

Empire of Shlep - Urban Outfitters

Brand Yourself The Right Way On PowerPoint

How to Really Measure Brand Equity: Brand Amplitude White Paper (May 2010)

5 Products The Kardashian Brand Can Endorse