Showing posts from November, 2010

At 240 Calories A Bottle, Coca-Cola Gets It

127 Hours of Product Placement

Swiffer, Pine-Sol, and the Brilliant Exploitation of Women’s Fantasies About Housework

On “National Opt-Out Day,” Healing the TSA’s Relationship With The Public

Branding: Undrinking the Kool-Aid

MSG or Aspartame: What Brand Ingredient Will You Thank for Your Thanksgiving "Pigout"?

Crazy for QR, Mastercard Risks Alienating Its Audience

Cheapening the Harvard Brand – Can Anybody Say “Moo?”

Decision Filters: A Brand Strategy for You and Your Organization

Brand Break: 15+ Stress-Busters That May Save Your Life

Branding, Social Media and How to Avoid a Communication Crisis

A $500 million movie idea - based on a brand lesson from RED vs. Unstoppable

5 Trends Driving Branding In The Age of Post-Capitalism (a.k.a. "Why It's Time to Take the Marketing Out of Branding")

Kelly Cutrone on The Dr. Phil show: A Brand Is Born

Don’t Be Boring – Madonna and the #1 Rule of Personal Branding

Self-branding around the world: Facehunter

10 Reasons Why Branding Unites Americans More Than Anything

Have you seen these running shoes with toes from Vibram?

Empty half-and-half = unforgivable offense

“Healthy Decadence”—How Subway Can Challenge McDonald’s & Win

Empire of Shlep - Urban Outfitters

Brand Yourself The Right Way On PowerPoint

How to Really Measure Brand Equity: Brand Amplitude White Paper (May 2010)

5 Products The Kardashian Brand Can Endorse


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.