Some Trends in Social Media Use Today - And How We Can Use Them To Communicate Better

1. Blogs are not a primary social media outreach tool for “regular people”

* Only about 1 out of 5 Americans (22%) read blogs “several times a month or more”

* More than half of Americans “never” read blogs that discuss “politics” and only 23% do so “several times a year”

 

2. When people want to buy something, they go to the website first and face-to-face second (official representative of company, or not) – so all channels of communication matter

* 36% - website

* 22% - face to face with company representative/salesperson

* 21% - face to face with someone not representing the company

* 19% - print advertising

* 19% - independent website with reviews

* 16% - phone call to company

* 4% - social networking site

 

3. News is social

* 72% of Americans follow the news as a source of conversation

* 50% rely to some extent on “people around them” to tell them news “they need to know”

* 37% of internet users have “contributed to the creation of news, commented…or disseminated it via postings on social media sites like Facebook or Twitter”

 

4. Social media is pervasive, even addictive  

* 1 in 3 Americans use social media regularly - 110 million people, or 36%

* 24% of employees use social media at work today, up from 19% in 2008

* Social media users are getting older – median age of Facebook users is 33; Twitter, 31; LinkedIn, 39

* Primary uses of social media include “fun” and connecting with “family and friends”; career networking is a distant second

 

5. Facebook is the most important social network in the country; MySpace and LinkedIn are underleveraged government communications tools

* 75% say Facebook is their most valuable network; 65% say MySpace; 30% LinkedIn; 12% Twitter

* 19% of Internet users now use Twitter, up from 11% a year ago (this from is a different study than the one above)

* 34% of women age 18-34 check Facebook first thing when they wake up in the morning - even before they brush their teeth

 

LINKS TO THIS RESEARCH

 

1. Social media use

http://www.socialmediatoday.com/SMC/110196 linking to http://www.andersonanalytics.com/

http://trendmicro.mediaroom.com/index.php?s=43&news_item=822&type=current&year=0

 

2. Information-gathering habits

http://www.harrisinteractive.com/vault/Harris-Interactive-Poll-Research-Word-of-Mouth-2009-06.pdf

 

3. Facebook use

http://mashable.com/2010/07/07/oxygen-facebook-study/

 

4. Blog use

http://www.harrisinteractive.com/vault/Harris-Interactive-Poll-Research-More-Than-Half-of-Americans-Never-Read-Political-Blogs-2008-03.pdf


5. Twitter use

http://www.digitalpulp.com/blog/2010/01/27/how-many-people-really-use-twitter/


6. News is social

http://www.journalism.org/analysis_report/understanding_participatory_news_consumer

http://www.journalism.org/analysis_report/understanding_participatory_news_consumer

 

 

 

 

 

 

Posted via email from Think Brand First

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.