Wednesday, March 31, 2010

Recipe for A Successful Brand

Ingredients:
 
* Genuine personality or emotion (take from target audience)
* Target audience (to appreciate and purchase brand)
* "Magic brand mixing machine": writer, designer, strategist
* Facebook, Twitter, YouTube, etc. (social media)
* Mass media advertisements
* A PR specialist with contacts
* Product, service, organization or individual to be branded
 
Instructions:
 
* Chop personality into parts, but not too fine
* Retain the most desired personality attribute or emotion; discard the rest
* Rent or buy a "magic brand mixing machine"
* Switch machine to the "on" position (start paying)
* Apply output of machine to product, service, organization or individual
* Communicate resulting brand image to target audience through unpaid and paid media
* Unleash PR specialist
* Launch
* Pray (optional)
 
Recommended - for best long-term success:
 
* Donate portion of profits to a cause relevant to the brand
* Make transparent the brand creation process
* Even better: invite and respond to feedback from the audience and others in the community
 
 

Posted via email from Think Brand First

Search This Blog

Copyright 2016 by Dannielle Blumenthal, Ph.D. All opinions are the author's own. Powered by Blogger.