Recipe for A Successful Brand

* Genuine personality or emotion (take from target audience)
* Target audience (to appreciate and purchase brand)
* "Magic brand mixing machine": writer, designer, strategist
* Facebook, Twitter, YouTube, etc. (social media)
* Mass media advertisements
* A PR specialist with contacts
* Product, service, organization or individual to be branded
* Chop personality into parts, but not too fine
* Retain the most desired personality attribute or emotion; discard the rest
* Rent or buy a "magic brand mixing machine"
* Switch machine to the "on" position (start paying)
* Apply output of machine to product, service, organization or individual
* Communicate resulting brand image to target audience through unpaid and paid media
* Unleash PR specialist
* Launch
* Pray (optional)
Recommended - for best long-term success:
* Donate portion of profits to a cause relevant to the brand
* Make transparent the brand creation process
* Even better: invite and respond to feedback from the audience and others in the community

Posted via email from Think Brand First


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.