BMW commercial - brilliant line - the essence of branding--

"What you make people feel is just as important as what you make."
This is brilliant, brilliant, brilliant--
"We are a car company. But we dont just make cars.

We make time machines, build Snowplows, and create works of art.

We inspire fans, and fan clubs.

We are efficient and dynamic.

We even shape the future.

We realized a long time ago that what you make people feel is just as important ... as what you make.

And at BMW we make Joy."

Posted via email from Think Brand First


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.