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Showing posts from October, 2009

Via Will Kill the Starbucks Star

I am a huge fan of Starbucks. Good Starbucks, bad Starbucks, Starbucks from the grocery store, Starbucks mugs, Starbucks ice cream. Even the New York Times reads better at Starbucks. It’s not just that I like the coffee – honestly, Panera’s is better and Trader Joe’s tastes about the same – but the fact that the company is in many ways synonymous with the term “branding.” In fact, I can’t even think of the term without thinking of that company.

(What the heck does this post have to do with government? Nothing, except that a lot of us stand in line every day first thing for about ten minutes, just so we can tote a hot steaming “Venti” cup of this distinctively branded brew to the office, just so we can start our high-pressure days incredibly hyped on caffeine.)

It is because I am such a fan of this brand that I am going to take them to task for what is a very stupid, I believe brand-destroying mistake. And that is the introduction of the very opposite of what their brand stands for – ins…