Social media and branding - complete opposites that need to work together

This is an issue that nobody is talking about but everybody should be. Social media is about expressing yourself authentically, without a "message." Branding is about sticking to the message. Social media is getting stronger than ever and branding isn't going away either. How do we integrate the two?

I have some thoughts on that - more in a future post.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.