What I'm learning lately

Branding is king but its a subset of marketing. You are always trying to
sell something. Never forget that and try to build a Coca-Cola image for
its own glorious sake.

Also technical execution is critical. You can have great ideas and great
plans but the Powerpoint guru wins. Or in branding, the good template
that is comprehensive and usable.

Finally there is focus. You cannot do it all at once. Pick a few areas
to focus on and fight fires only 25% of the time.

(Of course all of this is subject to conflict, change, and debate.)

I'm going to start making more general observations here as its all
relevant to Total Branding in the end.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.