Miscellaneous Tweetlike thoughts after attending an employee engagement conference

  • Military in the lead of branding/social media - what are they doing right?
  • Marketers need to become technologists and evangelists for technology (and vice versa) - because marketing/branding and technology increasingly go hand in hand
  • Related -- tech for tech sake still prevalent - leaves the user clueless - much more marketing + organizational development insight needed here
  • Generational differences - boomer, x, y - impact technology adoption -younger must teach older
  • Too much focus on macro adoption of technology - need focus on micro level to get to what works at broader level
  • Issue of when to adopt technology hasn't gone away - can't be first in, can't be too late either
  • Remember the user perspective - why should I learn this?
  • Training vastly underestimated in terms of importance
  • Training should go hand in hand with customization for user - make it work the way user needs it to
  • What is the strategic goal? We don't ask that enough (in any context)
  • Role of email in social media world - is it dying with everything else replacing it? (e.g. Tweets, wikis...)
  • Don't get addicted to any one technology - just use whatever works
  • Remember that tech is ever changing but users need some stability - need to find balance between the two
  • Stupidest thing to say to a user is something that makes them feel stupid - "its so easy" "anyone can do it"
  • Remember that minority of users create majority of content - just b/c a lot of content doesn't mean it's mainstream
  • Accountability function of electronic media - not compelling to everyone to say the least...don't use it as a selling feature to the user!!!


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.