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Showing posts from November, 2008

Miscellaneous Tweetlike thoughts after attending an employee engagement conference

Military in the lead of branding/social media - what are they doing right?Marketers need to become technologists and evangelists for technology (and vice versa) - because marketing/branding and technology increasingly go hand in hand
Related -- tech for tech sake still prevalent - leaves the user clueless - much more marketing + organizational development insight needed hereGenerational differences - boomer, x, y - impact technology adoption -younger must teach olderToo much focus on macro adoption of technology - need focus on micro level to get to what works at broader level
Issue of when to adopt technology hasn't gone away - can't be first in, can't be too late eitherRemember the user perspective - why should I learn this?
Training vastly underestimated in terms of importanceTraining should go hand in hand with customization for user - make it work the way user needs it toWhat is the strategic goal? We don't ask that enough (in any context)
Role of email in soci…

Templates, automation, and branding

Related to templates, which have obvious implications for branding, is
automation. Idea here is
- automate repetitive tasks through technology
- teach people to use the tools
- free them up to do more important workBranding is something that should be done in the bckground not something
that should be discussed, debated, and reinvented and reinterpreted
endlessly until it loses its impact and weastes people's time. Templates
and automation help achieve that.

What I'm learning lately

Branding is king but its a subset of marketing. You are always trying to
sell something. Never forget that and try to build a Coca-Cola image for
its own glorious sake.Also technical execution is critical. You can have great ideas and great
plans but the Powerpoint guru wins. Or in branding, the good template
that is comprehensive and usable.Finally there is focus. You cannot do it all at once. Pick a few areas
to focus on and fight fires only 25% of the time.(Of course all of this is subject to conflict, change, and debate.)I'm going to start making more general observations here as its all
relevant to Total Branding in the end.