What is the Republican brand now about?

In an article titled: “GOP is losing grip on core business vote,” (10/2/07) The Wall Street Journal suggests that “Republican” is no longer equated with “business.” The paper writes: “New evidence suggests a potentially historic shift in the Republican Party's identity -- what strategists call its ‘brand.’”

A September Wall Street Journal/NBC News poll taken in September 2007 shows that 37% of professionals and managers call themselves Republican or Republican-leaning—versus 44% just three years ago.

The article states that key reasons for “drifting away from the party” include:
1. The war in Iraq
2. The increase in federal debt
3. Disaffiliation with the Republican conservative social agenda

Other reasons mentioned include:
4. A desire for help with healthcare costs
5. Desire for more activity on global warming

John Canning Jr., chairman and CEO of Madison Dearborn Partners (a private equity firm) is quoted as saying: “The Republican Party left me.”

What is the Republican party of today now about? I sure can’t tell. Can anyone?

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.