Don’t write off Wal-Mart Yet
The author cites a number of reasons for Wal-Mart’s supposed decline:
- Rival retailers offer “greater convenience”
- Rival retailers offer “more selection”
- Rival retailers offer “higher quality”
- Rival retailers offer “better service”
- Wal-Mart’s image is “down-market”
- Wal-Mart’s image is “politically incorrect”
- The Internet “has changed shoppers’ preferences and eroded the commanding influence Wal-Mart had over its suppliers.”
Don’t you believe it. Wal-Mart’s brand is all about saving consumers money, and the company delivers on that promise: A study showed it saved shoppers $263 billion in 2004 and even though that study is disputed, there is no question that the bottom line savings are there.
As long as Wal-Mart stays true to its brand, it will continue to be a valuable company.