Posts

Buzz-based brand building

Searching for brand answers

Branding and the coming recession

Nike gets away from its brand with "influencers" campaign

Can McDonald's get its workers to rhapsodize about its quality?

Flexible logos and the Face of the Brand

Branding Belfast - an interesting situation

Ann Coulter's "Jew perfected" comment -- branding or theology?

Talbots to review brand positioning--hopefully they will go MORE classic, not less

Martha Stewart stock due for a rise

Don’t write off Wal-Mart Yet

What is the Republican brand now about?

Branding in China: Where Buick and Clarins have messed up and KFC and Omega stand out