Teen fashion brands - all the same?

Aeropostale, American Eagle, Abercrombie...is it just me or do they all sound and look the same?
 
(I know, there are more, but still -- teenage styles all seem very similar, at least in the U.S. The only exception I can think of is Hot Topic.)
 
Brands are supposed to provide choice to the consumer, but it seems like teenagers have a very limited set of choices to work from.
 
An observation.
 

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.