Showing posts from September, 2007

Giuliani’s brand problem

Brand metrics -– when to bother and why

Social Marketing is a Scam

Branding -- always a team effort

Parent brand and baby brand, part 2 -- finding the right balance

Branding is war – confront the enemy (hint: it's not always who you think)

Branding is not a luxury—it’s a necessity

Moving the brand forward initially – also known as "thriving on chaos"

Two missions, one tagline

Some radical brand advice for Hillary Clinton

Brand touchpoint analysis--how to get it done

Citi’s “Let’s get it done”—a pale imitation of the Royal Bank of Scotland’s “Make it happen” campaign*

Branding: Balancing the right and left brain

How branding both stifles creativity and sets it free

Greedy fashion designers destroy their own brands

Why are people still confused about “what is a brand?”

Brand Theory vs. Brand Practice

Gain vs. Kentucky Fried Chicken: Smart Scents vs. Nonsense

Oprah's brand -- will it make a difference for Obama?

Blockbuster is going to mop the floor with Netflix

Teen fashion brands - all the same?

A dying woman's obsession with eBay

Advice for Starbucks - after the leaked memo


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.