Posts

Branded store brands at Target, Wal-Mart, Safeway, Kroger, and Costco - a brilliant move

Katrina and the White House, federal government, and FEMA brands

Branded training for front-line managers

Can you brand a brand that charges nothing?

Ian Schrager + Marriott: A marriage made in heaven?

What branding has in common with religion

Which comes first - the chicken or the egg?

Who creates the brand - the consumer or the producer?

Brands as families part 2

5 brand lessons from Hillary Clinton

Why customer feedback is critical to your brand

Are people loyal to other people or to brands?

Checklists are not a substitute for brand communication

Disappointment at Disney

John Deere and brands as families

Samsonite's brand folly

Since you need to -- 25 practical things you can do to brand yourself NOW

Branding and the importance of being authentic

Branding in the real world: 20 lessons learned

Parent brand and baby brand

BIG $$ IDEA for Young & Rubicam (and/or Interbrand): Start a brand index mutual fund

Great branding is storytelling - Why Jeep's new campaign won't work while Apple and Disney will sell forever

Fixing a brand mistake

Should customer service staff ever take a break from the brand?

Overcome the 5 hidden reasons why internal branding fails

Why your brand should be - yes! - boring to you

McDonald's: A testament to the power of brand