Opinions about branding by Dr. Dannielle Blumenthal

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Tuesday, July 24, 2007

Sprint's copycat ad campaign

Remember Microsoft's ad campaign - Your Potential, Our Passion? Sprint's new ad campaign looks just like it, with people surrounded by neon streaks. Every time I see the Sprint ads I think of Microsoft and wonder, did Sprint copy Microsoft on purpose or are they just clueless? The new campaign doesn't detract from Microsoft; if anything, it reminds the viewer of just how brilliant the Microsoft ads were (to me, anyway). But Sprint is reduced to far less than it could be.