Sprint's copycat ad campaign

Remember Microsoft's ad campaign - Your Potential, Our Passion? Sprint's new ad campaign looks just like it, with people surrounded by neon streaks. Every time I see the Sprint ads I think of Microsoft and wonder, did Sprint copy Microsoft on purpose or are they just clueless? The new campaign doesn't detract from Microsoft; if anything, it reminds the viewer of just how brilliant the Microsoft ads were (to me, anyway). But Sprint is reduced to far less than it could be.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.