Harley Davidson marketing to women - what a mistake!

Harley-Davidson is ruining its brand. As reported by the New York Times, the company is chasing the female market, which is reportedly the "fastest-growing part of the motorcycle business, buying more than 100,000 of them a year." Harley is changing the motorcycles to be more comfortable for women, selling female-oriented clothing ("bright colors and with rhinestones"), etc. What a mistake! Harley is the quintessential brand for men. They should start a "sister" brand for women, not mess with the original.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.