Thursday, July 26, 2007

Harley Davidson marketing to women - what a mistake!

Harley-Davidson is ruining its brand. As reported by the New York Times, the company is chasing the female market, which is reportedly the "fastest-growing part of the motorcycle business, buying more than 100,000 of them a year." Harley is changing the motorcycles to be more comfortable for women, selling female-oriented clothing ("bright colors and with rhinestones"), etc. What a mistake! Harley is the quintessential brand for men. They should start a "sister" brand for women, not mess with the original.

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