Showing posts from July, 2007

5 key steps to crisis planning for the brand

Build your brand with ONE image, not many

The brand council -- an indispensable tool

What the CEO needs to do to build the brand - good points from Prophet Brand Strategy

When the CEO dismisses the brand

When to say that "brand is reputation" and when not to

Corporate communication: FIRST LISTEN, then talk (when internal branding has the opposite effect)

What is going on at NASA???

Lindsay Lohan vs. Britney Spears: Whose career will survive?

When obsession is good and bad for the brand

Harley Davidson marketing to women - what a mistake!

Red Lobster - brand operationalization, at least in part

Repairing the image of the Justice Department

Sprint's copycat ad campaign

Brand heritage and Ford

Federal agency branding - yes, it's allowed!

Transparency - key to a good brand

Informal Influence

What is a brand?


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.