Posts

5 key steps to crisis planning for the brand

Build your brand with ONE image, not many

The brand council -- an indispensable tool

What the CEO needs to do to build the brand - good points from Prophet Brand Strategy

When the CEO dismisses the brand

When to say that "brand is reputation" and when not to

Corporate communication: FIRST LISTEN, then talk (when internal branding has the opposite effect)

What is going on at NASA???

Lindsay Lohan vs. Britney Spears: Whose career will survive?

When obsession is good and bad for the brand

Harley Davidson marketing to women - what a mistake!

Red Lobster - brand operationalization, at least in part

Repairing the image of the Justice Department

Sprint's copycat ad campaign

Brand heritage and Ford

Federal agency branding - yes, it's allowed!

Transparency - key to a good brand

Informal Influence

What is a brand?